- Led digital analytics transformation for Myoga, a leading yoga brand, by implementing Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Search Console (GSC).
- Set up GA4 to track user interactions and engagement metrics, configuring custom events and parameters for in-depth behavior analysis.
- Utilized GTM for efficient tracking and marketing pixel management by implementing tags, triggers, and variables to ensure accurate data collection.
- Configured GSC to monitor search performance, verify ownership, submit sitemaps, fix crawl errors, and optimize content for better visibility.
- Developed custom GA4 reports to provide actionable insights and support data-driven decision-making for stakeholders.
- Documented the process and created guides to foster a data-centric culture within the Myoga team.
- Achieved measurable outcomes, including improved data accuracy, enhanced search rankings, and deeper insights into user behavior, driving growth and optimization.