- Led a digital analytics overhaul for YONO Solutions, a Dutch marketing agency, by implementing Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Search Console (GSC).
- Set up a tailored GA4 property to track user interactions, conversions, and engagement, implementing custom events and parameters for deep insights into behavior and campaign performance.
- Centralized tracking and pixel management using GTM, implementing tags, triggers, and variables to ensure accurate and reliable data collection.
- Configured and optimized GSC to enhance search engine visibility, resolve crawl errors, improve mobile usability, and optimize content for search.
- Developed custom GA4 reports and dashboards, providing actionable insights tailored to evolving business needs and digital trends.
- Created documentation and guides, fostering a data-driven culture by enabling the YONO team to use and manage analytics independently.
- Achieved outstanding results, improving data accuracy, enhancing user insights, boosting search rankings, and driving measurable business growth.